Customer Service Is Back!! Improving customer service is one of the top five anguishes for
CEO's today. The creation of memorable, positive customer service - service so good, so
unique, so different, that it takes the customer by surprise and leaves him with a smile on
his face and a story to tell - is strikingly parallel in structure and outcome to fine stage
magic. Just as the skilled stage magician is a master of audience enchantment, the service
magician brings a touch of charm and delight to his or her customer's day, life and world
… even if just for a moment.Practitioners of
service magic, like practitioners of stage magic, understand that the art of enchantment is
more, much more, than a pocket full of tricks and a velvet bag of illusions. The enchantment
created by both the stage magician and service magician depends on rapport, communication,
credibility and trust. Both understand timing, presentation and situation. And both understand
and bow to the necessities of practice, perfection and continuous refreshment of their art.
Both take pride in their special calling.
SERVICE MAGIC uncovers the magic formula
that will amaze your customers today - and secure their trust for tomorrow!
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