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What people are saying about Pay Attention!
(Wiley Books, May 24, 2010)
“Pay Attention! offers a comprehensive resource for businesses looking to utilize every aspect of customer feedback. A must read!”
Patrick Leahy, Creative Director, International Marketing, Best Buy
“As believers in the Knock Your Socks Off Service concepts, Pay Attention! adds a dimension we have just begun to tap into. It’s a great read with ideas that can be applied at all levels of an organization. Thomas and Applegate have hit another home run!”
Kathy Cohn, Vice President, Business Process, NuCompass Mobility Services Inc.
“Pay Attention! takes readers from start to finish in an easy-to-read, navigable format. This is a real hands-on tool for all types of businesses. Loads of tips, suggestions, and reminders enable organizations in all industries to get the most out of customer interaction and feedback.”
Dan Jasper, Director of Public Relations, Mall of America
“Pay Attention! How To Listen, Respond And Profit From Customer Feedback moves customer service well into the 21st century. From Marketing to Recovery, it’s a complete read.”
Michael Della Penna, Participative Marketing Network and Conversa Marketing
“As social media takes on an ever increasing role in customer service, it’s important to listen, no matter what communications channel your Customer uses. This new book is a terrific resource designed to enlighten organizations of the power and impact of the customer voice.”
Frank Eliason, Senior Director, Comcast National Customer Service
Get the Book Here
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